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Helping design junkies become self sufficient

 visit our Studio in Al Fahidi

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Activations & Corporate Events

On-Site Live Embroidery Customization

Live customization of purchases, gifts or merch in shops, malls, festivals and conferences. Recommended for brands launches, PR & influencer events, and in-store promotions

FAir, Festival ,Tournament & Conference Programming

Creative activations for large-scale, high-traffic events include arts & crafts stations, demonstrations, and on-site live embroidery customization of gifts and prizes

 

workshops & Community Events

 

DIY Beauty

Recipes, Tutorials and Workshops

Tutorials
DIY Beauty: Olive Salt Scrub
DIY Beauty: Olive Salt Scrub

DIY salt scrub recipe video in partnership with Marie Claire Arabia

DIY Beauty: Banana Hair Mask
DIY Beauty: Banana Hair Mask

This 3 ingredient hair mask removes buildup on your roots to volumize limp, flat hair.

DIY Beauty: Yogurt and Aloe Face Mask
DIY Beauty: Yogurt and Aloe Face Mask

A great recipe for hydrating oily, acne-prone skins types while repairing and rejuvenating sun-damaged tissues.

Creativity & Business

Inspiration out in the wild

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Festival of Broken Needles
Festival of Broken Needles

The Japanese Festival of Hari-Kuyo is a fascinating ritual during which seamstresses, tailors and embroiderers take time to pay homage to their damaged tools and pray for improved sewing skills in the year to come.

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Podcast Interview: The Matrix Green Pill
Podcast Interview: The Matrix Green Pill

During my interview on The Matrix Green Pill I share tips on how to recognize well-made clothes and spill secrets about the fast-fashion industry.

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Maggie Hensel-Brown: When Meme Culture and 16th Century Needlework Collide
Maggie Hensel-Brown: When Meme Culture and 16th Century Needlework Collide

This millenial's modern take on a disappearing craft will redefine how you think of lace

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Embroidery as Fine Art: Alicja Kozłowska
Embroidery as Fine Art: Alicja Kozłowska

Where is the line between craft & art when is comes to textile? We chat with contemporary embroidery artist Alicja Kozłowska on reviving Pop Art and her creative process

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Books to inspire you
Books to inspire you

A couple of my favorite books of the summer that I’m sure will speak to any creativity and textile fans here!

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11 Podcasts That Will Inspire You
11 Podcasts That Will Inspire You

A list of inspirational podcasts to get your creative juices flowing

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Creating Playful Patterns with Julie Yulle
Creating Playful Patterns with Julie Yulle

Artist Julie Yulle take decoupage art to a whole new level with her playful paper totems and vibrant wallpaper patterns

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Creative Crush: Intricate Illustration with Victoria McGrane
Creative Crush: Intricate Illustration with Victoria McGrane

Victoria McGrane from the Scenic Route Style chats with us about her creative process and learning to promote yourself as an artist

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Shop Kits & Embroidery Art

 
Store
Embroidered Desert Trio Wall Art
Wall Art
Embroidered Desert Trio Wall Art
Wall Art

Hand embroidered trio of desert scenes on linen, mounted in a frame carved from reclaimed wood

Wall Art
Embroidered Palm Tree Wall Art
Wall Art
Embroidered Palm Tree Wall Art
Wall Art

Hand embroidered Date Palm on linen, mounted in a in a frame carved from reclaimed wood

Wall Art

DIY Tutorials

 

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View fullsize More #art_by_accident magic 🪄 Yesterday this drainage pipe caught my eye as I walked past, I barely paused at first but then reminded myself of our #art_by_accident challenge and went back to take a closer look. For the rest of the day my eyes were
View fullsize These palm fronds look like they were woven around the tree’s trunk- I wonder if eons ago, the first person to braid or weave a basket looked to the palm tree for inspiration?⁠ #art_by_accident 📷 I took this photo in the lovely artist garden
View fullsize I need your help! Due to a shift in opening hours, our embroidery club is changing. I need your feedback to decide the future of these meetups ✊⁠ If you enjoy the club or have always wanted to join but the timing or location wasn’t right- I wan
View fullsize Yalla! Saturday our pop art cross stitch workshop is back at @theworkshopdubai from 5-7pm. This is the last workshop I’ll be hosting before heading to France for a month, so if you’ve had your eye on these book quick! We’ll be embr
View fullsize Ever wondered how the new 🪡 emoji made it onto your phone? 🤔 I tracked down the women behind the whole fiber craft emoticon set 🧶🧷🧵 🪡 for an interview published in the latest issue of @xstitchmag ⁠ You’d never guess the secret lives behin
View fullsize Our masks cover half our face, but what do they say about us as individuals? ⁠ They have become a necessary accessory; masks keep ourselves and others safe, but they are also the first things people see.⁠ ⁠ Join us this Friday 2-4pm at @kavepeop
 
 
 
 
 
 
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