visit our Studio in Al Fahidi
Activations & Corporate Events
On-Site Live Embroidery Customization
Live customization of purchases, gifts or merch in shops, malls, festivals and conferences. Recommended for brands launches, PR & influencer events, and in-store promotions
FAir, Festival ,Tournament & Conference Programming
Creative activations for large-scale, high-traffic events include arts & crafts stations, demonstrations, and on-site live embroidery customization of gifts and prizes
DIY Beauty
Recipes, Tutorials and Workshops
This 3 ingredient hair mask removes buildup on your roots to volumize limp, flat hair.
A great recipe for hydrating oily, acne-prone skins types while repairing and rejuvenating sun-damaged tissues.
Creativity & Business
Inspiration out in the wild
The Japanese Festival of Hari-Kuyo is a fascinating ritual during which seamstresses, tailors and embroiderers take time to pay homage to their damaged tools and pray for improved sewing skills in the year to come.
During my interview on The Matrix Green Pill I share tips on how to recognize well-made clothes and spill secrets about the fast-fashion industry.
This millenial's modern take on a disappearing craft will redefine how you think of lace
Where is the line between craft & art when is comes to textile? We chat with contemporary embroidery artist Alicja Kozłowska on reviving Pop Art and her creative process
A couple of my favorite books of the summer that I’m sure will speak to any creativity and textile fans here!
Artist Julie Yulle take decoupage art to a whole new level with her playful paper totems and vibrant wallpaper patterns
Victoria McGrane from the Scenic Route Style chats with us about her creative process and learning to promote yourself as an artist
Shop Kits & Embroidery Art
DIY Tote Bag Embroidery Kit with sea and moon pattern
DIY Embroidery Kit: Iron-on leaf patches
Hand embroidered trio of desert scenes on linen, mounted in a frame carved from reclaimed wood
Hand embroidered Date Palm on linen, mounted in a in a frame carved from reclaimed wood
DIY Tutorials
DIY salt scrub recipe video in partnership with Marie Claire Arabia